The versioned runbook every property follows. Technical doors first, then submissions, then the mention layer that AI assistants actually quote. Links resolve to the real origin on each campaign board.
AETHERP1google · bing · gemini · chatgpt
Repair SPA fallback 404s
Serve the app shell for any GET/HEAD that is not /api/* or a real static file. Crawlers that omit Accept: text/html must still receive HTTP 200 HTML, not JSON 404.
- • Reproduce live fetch without Accept: text/html
- • Confirm deep routes return 200 HTML
- • Deploy SPA fallback and re-verify 8+ public routes
- Request Google URL Inspection recrawl ↗
The SPA-fallback class of bug: routes answer JSON 404 to crawlers that omit Accept: text/html, so Google marks them Not found (404). Fix this before any listing.
ORIONP1chatgpt · perplexity · claude · google · bing
Welcome AI crawlers in robots.txt
Explicitly allow Googlebot, Bingbot, OAI-SearchBot, PerplexityBot, and declare the sitemap. No submission portal exists for OpenAI, Brave, or Perplexity — they follow links.
- • robots.txt reachable at origin
- • OAI-SearchBot allowed
- • PerplexityBot allowed
- • Googlebot / Bingbot allowed
- • Sitemap declared
Crawler access is table-stakes before mention campaigns matter.
HELIOSP1google · bing · gemini · chatgpt · copilot
Publish and submit sitemap.xml
Generate a complete public-route sitemap and submit it to Google Search Console and Bing Webmaster Tools.
- • sitemap.xml returns 200
- • All public marketing routes listed
- Submitted in GSC ↗
- Submitted in Bing Webmaster Tools ↗
List every public marketing URL: home, product/pricing pages, and the legal and trust pages (privacy, terms, guidelines, safety).
HELIOSP2google · gemini · meta-ai
Google Search Console campaign
Verify domain property, submit sitemap, request indexing on new/changed URLs. Feeds Gemini and AI Overviews.
New URLs often sit in 'Crawled – currently not indexed' for days–weeks.
NIMBUSP2bing · chatgpt · copilot · perplexity · meta-ai
Bing Webmaster Tools campaign
Import or verify the site, submit sitemap. Feeds ChatGPT search and Copilot, and partially Perplexity.
Bing can be imported from GSC via OAuth to save a verification cycle.
NIMBUSP2indexnow · bing · chatgpt · copilot
IndexNow instant-push
Host the key file at origin and POST changed URLs to api.indexnow.org so Bing, Yandex, Naver, Seznam, and Yep recrawl on deploy.
IndexNow keys are public verification keys by design — not secrets.
FORGEP3google · gemini · claude
Public-page foundation health
Repair the production data and feature surface that public trust pages depend on (guidelines, consent, safety, notifications).
- • Required tables/collections exist
- • Public routes render without server errors
- • Trust features backing press claims are live
Public trust pages often depend on production data that was never created. Verify the backing tables and features exist before pitching the story.
LYRAP2grok
Grok / X live mention sequence
Ship staggered posts from live accounts. Grok's primary source is live X search — there is no webmaster portal.
Vary wording per account. First mentions can surface in Grok within days.
VESPERP3chatgpt · perplexity · claude · gemini · grok
Directory and review listings
Claim Trustpilot, SmartCustomer, Product Hunt, AlternativeTo, and SaaSHub so answer engines have third-party pages to cite.
Indexing gets you findable; third-party mentions get you listed in answers.
ORIONP2chatgpt · perplexity · claude · gemini · grok
List on BotCentral (bot search catalog)
Publish a BotCentral 1.0 card so GPTBot, PerplexityBot, Bingbot, and Google-Extended can find the site via botcentral.org/v1/search. CiteFleet is the only publisher; bots never submit.
- • Origin robots.txt and sitemap reachable
- • Card published to BotCentral
- • GET /v1/site/{domain} returns 200
- Search hit appears for a topic keyword ↗
This is the bot-search listing door. Mentions (Lyra/Vesper/Cassian) are a separate layer.
CASSIANP3chatgpt · claude · gemini · perplexity · grok · meta-ai
Press and high-authority citations
Pitch vertical press so every AI system has a high-authority page to quote.
Target the vertical press for the customer's category first (industry news and analyst sites), then one mainstream outlet.
SENTINELP4google · bing · grok · chatgpt
Crawl → index → cite monitor
Watch GSC, Bing, live HTTP, and inbound mentions. Re-dispatch bots when a check regresses.
After technical doors close, the campaign is a waiting phase driven by inbound links.
